Brand Guidelines

Get to know the Bolt brand and the key elements behind our visual identity, from colours and logos to typography and photography.

Media assets

Bolt’s brand guidelines and media help you represent Bolt clearly, consistently, and correctly.

Before publishing any assets in the link below, you must have written permission from Bolt.

Media assets

When people can move without driving their own car, the result is less traffic and pollution — and more people-friendly cities. Not by eliminating cars, but by offering better alternatives.

Today, 200 million customers worldwide use Bolt to get around and make their day-to-day lives easier. And 4.5 million partners rely on our platform to earn independently. We designed our brand system not just for recognition, but for scale and accessibility — across every marketing medium and market.

Because Bolt is for everyone.

From cars and scooters to apps and billboards — our brand is seen by people in over 850 cities across the world. And the green on vehicles or courier bags is the same green used across our apps and website.

Product Screenshots

All Bolt products share this unified green palette, allowing us to differentiate with primary colours while retaining consistency throughout. And our dark green ensures enough contrast for people to easily read our online comms and use our products.

To be ready for the year and years ahead, we updated Bolt’s font from Euclid to Inter.

Our typeface is Inter. As an open-source, Google-backed font that supports over 990 languages, we can ensure readability and consistency across a growing range of internal and external communications, most of which are localised into hundreds of languages.

All Bolt trademarks — including names, logos and other identifiers — are owned by Bolt. You cannot register, copy, alter or use them in any way that confuses, misleads, dilutes the brand, or suggests endorsement.

Any goodwill arising from their use belongs to Bolt. Do not combine Bolt branding with other visual elements or trademarks, including your own. If you mention Bolt, your own branding must appear more prominently. Always include: “The Bolt name and logo are trademarks of Bolt Technology OÜ or its affiliates. All rights reserved.”

Any media asset usage must comply with our Terms and Conditions. Fees may apply if misused.

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