Head of Performance Marketing
We are looking for a Head of Performance Marketing to lead both the team and our customer acquisition efforts.
About us
With over 150 million customers in 45+ countries, Bolt is one of the fastest-growing tech companies in Europe and Africa. And it's all thanks to our people.
We believe in creating an inclusive environment where everyone is welcome, regardless of race, colour, religion, gender identity, sexual orientation, national origin, age, or disability.
Our ultimate goal is to make cities for people, not cars, and we need your help to achieve this mission!
About the role
Your daily adventures will include:
- Leading and supporting the Performance Marketing team in customer and partner acquisition through paid channels.
- Together with stakeholders, develop the customer acquisition strategy, continuously seeking ways to identify new opportunities and improvements in technical, analytical, and operational processes.
- Collaborate with central and local teams, as well as external partners to achieve business growth goals.
- Following business development and ensuring that goals are addressed in performance marketing whenever possible.
- Actively participate in the decision-making process of the marketing leadership team and contribute to shaping the overall marketing strategy.
- Supporting and fostering the professional growth of the team and individual team members. Ensuring that feedback from the team and individuals is received and addressed when needed.
About you:
- Minimum of 5+ years of work experience with a proven track record in mobile and web user acquisition.
- Experience in managing performance budgets while meeting efficiency targets.
- Demonstrated experience in leading small to medium-sized teams
- Hands-on experience working with major ad platforms, including Google Ads, Meta, TikTok, Snap, and Apple Search Ads, as well as Demand Side Platforms (DSP). Experience in any other advertising channels will be considered a plus.
- Proven experience working with mobile and web marketing analytical platforms and tools, such as Mobile Measurement Partners (MMP), Customer Data Platforms (CDP), Tag Management Systems, and event analytic platforms. Experience working with AppsFlyer and Google Tag Manager will be considered a plus.
- A general understanding of creative and brand marketing and how they impact performance marketing.
- Strong communication and collaboration skills are essential. You should be able to concisely articulate and defend your ideas, while also proactively challenging others to ensure optimal decision-making.
- Passionate about marketing and driving business growth, with proactive interest in staying updated on industry developments.
- Caring about improving transportation in cities and working in the best interests of our customers and partners.
Experience is great, but what we really look for is drive, intelligence, and integrity. So even if you don’t tick every box, please consider applying if you feel you’re the kind of person described above!
Become part of our Marketing team
Working closely with the Product and Operations teams, our Marketing team is responsible for bringing the Bolt brand to life. From managing media coverage and ensuring the visibility and consistency of our brand all over the globe to user acquisition and retention — the marketing team covers all bases.
Why you’ll love it here:
- Play a direct role in shaping the future of mobility.
- Impact millions of customers and partners in 500+ cities across 45 countries.
- Work in fast-moving autonomous teams with some of the smartest people in the world.
- Accelerate your professional growth with unique career opportunities.
- Get a rewarding salary and stock option package that lets you focus on doing your best work.
- Enjoy the flexibility of working in a hybrid mode.
- Take care of your physical and mental health with our wellness perks.
*Some perks may differ depending on your location.