Global Marketing Manager, Driver
We are looking for a Global Marketing Manager for our Driver vertical, who will be responsible for ideating and planning driver-facing marketing campaigns.
About us
With over 150 million customers in 45+ countries, Bolt is one of the fastest-growing tech companies in Europe and Africa. And it's all thanks to our people.
We believe in creating an inclusive environment where everyone is welcome, regardless of race, colour, religion, gender identity, sexual orientation, national origin, age, or disability.
Our ultimate goal is to make cities for people, not cars, and we need your help to achieve this mission!
About the role
Your daily adventures will include:
- Increasing Bolt’s brand visibility and affinity among Drivers
- Providing market research, business cases and marketing strategies for driver lead acquisition, onboarding, and retention.
- Working with the online ads and web presence teams to optimize and scale acquisition.
- Analyzing the efficiency of campaigns and making sure our campaigns have positive ROIs
- Budgeting and overseeing local driver-facing offline campaigns
- Helping to uncover best-performing messages and ad visuals
- Reviewing and analyzing the performance of all local marketing activities
- Documenting all best practices and sharing those with the team
About you:
- You have 3+ years of experience in digital marketing and experience with basic online user acquisition.
- You are experienced in identifying new business opportunities, building business cases, navigating key external stakeholders, and bringing new business opportunities to life.
- You have experience with various marketing activities, including performance marketing, social media, copywriting, and email communications.
- You have a solid knowledge of Excel, Google Sheets or similar tools.
- You have mastered proactive planning and campaign execution.
- You have strong experience with measuring marketing KPIs proficiency (e.g. CPM, CPC, CPI, CLTV, ROI)
- You have data-driven and customer-centric approach to tracking and analyzing campaign results.
- You are a strong self-starter, have get-things-done attitude, and good collaboration skills.
- Prior experience in the mobility sector and/or app marketing is a plus.
Experience is great, but what we really look for is drive, intelligence, and integrity. So even if you don’t tick every box, please consider applying if you feel you’re the kind of person described above!
Become part of our Marketing team
Working closely with the Product and Operations teams, our Marketing team is responsible for bringing the Bolt brand to life. From managing media coverage and ensuring the visibility and consistency of our brand all over the globe to user acquisition and retention — the marketing team covers all bases.
Why you’ll love it here:
- Play a direct role in shaping the future of mobility.
- Impact millions of customers and partners in 500+ cities across 45 countries.
- Work in fast-moving autonomous teams with some of the smartest people in the world.
- Accelerate your professional growth with unique career opportunities.
- Get a rewarding salary and stock option package that lets you focus on doing your best work.
- Enjoy the flexibility of working in a hybrid mode.
- Take care of your physical and mental health with our wellness perks.
*Some perks may differ depending on your location.