Lifecycle Marketing Senior Lead
We’re looking for a Lead Lifecycle Marketing Specialist to join our Marketing department.
About us
With over 150 million customers in 45+ countries, Bolt is one of the fastest-growing tech companies in Europe and Africa. And it's all thanks to our people.
We believe in creating an inclusive environment where everyone is welcome, regardless of race, colour, religion, gender identity, sexual orientation, national origin, age, or disability.
Our ultimate goal is to make cities for people, not cars, and we need your help to achieve this mission!
About the role
Your daily adventures will include:
- Set up and analyze communications, A/B tests and make data-driven decisions based on the results.
- Have a vision and drive to take the lifecycle communications to a new level cross-vertically using your extensive knowledge from initiatives run.
- With the help of Lifecycle Marketing Specialists of the respective vertical, co-manage automated cross-pollination messages in more than 45 countries for optimal performance.
- Co-own quality of technical & analytical framework across verticals.
- Support teams cross-vertically with proper business frameworks, best practices & consultation.
- Set the foundation for missing playbooks, update the existing ones.
- Help the Director of Lifecycle with efficient strategy cross-vertically in order to maximise ROI.
- Build strong stakeholder relationships with Head of vertical marketing, product and strategy counterparts.
About you:
- Excellent communication skills & experience in stakeholder management.
- Extensive experience in AB testing & impact analysis.
- Excellent understanding of product UX.
- Experience with lifecycle vertical strategies in the marketplace context.
- Excellent English copywriting skills.
- Great project management skills.
- Data-driven and customer-centric approach to tracking and analysing campaign results.
- Excellent technical understanding of lifecycle automation needs.
- Great knowledge of customer engagement and mass communication tools.
Experience is great, but what we really look for is drive, intelligence, and integrity. So even if you don’t tick every box, please consider applying if you feel you’re the kind of person described above!
Become part of our Marketing team
Working closely with the Product and Operations teams, our Marketing team is responsible for bringing the Bolt brand to life. From managing media coverage and ensuring the visibility and consistency of our brand all over the globe to user acquisition and retention — the marketing team covers all bases.
Why you’ll love it here:
- Play a direct role in shaping the future of mobility.
- Impact millions of customers and partners in 500+ cities across 45 countries.
- Work in fast-moving autonomous teams with some of the smartest people in the world.
- Accelerate your professional growth with unique career opportunities.
- Get a rewarding salary and stock option package that lets you focus on doing your best work.
- Enjoy the flexibility of working in a hybrid mode.
- Take care of your physical and mental health with our wellness perks.
*Some perks may differ depending on your location.