Marketing Manager

Your daily adventures will include:

• Grow our local presence across Poland by launching campaigns that resonate well with the local audience.
• Define and execute marketing plans across the ride hailing, food, market and rentals verticals, expertly navigating through the marketing mix and marketing funnel, and understanding what keeps the needle moving for an app-based consumer platform such as Bolt.
• Translate high-level business goals into tangible and actionable local campaigns with strong ROIs toward user acquisition, conversion, and retention.
• Collaborate across departments and with the central marketing teams, such as performance, design, brand, lifecycle, SoMe, influencers, and growth to support executing global campaigns, as well as ensuring alignment and brand compliance
• Oversee our local social media channels, launch communications such as push notifications, in-app messages, emails, and blog posts, and essentially stay on top of all external marketing-related communication going out locally.
• Prospect new acquisition channels, both online and offline to increase our actual users.
• Provide stakeholders and peers with well-structured reports, as well as make conclusions and recommendations based on key marketing metrics and a large number of data points.
• Manage a team of amazing local marketing colleagues.

About you:

• 5+ years of relevant experience in marketing, advertising, preferably with app-based platforms or from well-known consumer brands.
• Proven ability to prepare and work with budgets, and develop and execute marketing strategies.
• Demonstrated ability to create digital marketing campaigns with strong impact and performance.
• Know your way around marketing analytics and digital measurement metrics, and can make and present data-based suggestions for signoff.
• You are experienced with metrics such as CAC, CPM, CPA, CTR, LTV, Reach, and Impressions, and have preferably been working with paybacks, incrementality, profit rates, as well as acquisition, conversion, and retention rates.
• Fluent in English and Polish, both written and spoken.
• You are an independent, proactive, and ambitious person who enjoys high-paced environments and being a part of a rapidly growing, entrepreneurial-minded business.
• You have a creative flair and a lot of structure in your way of working.
• Furthermore, you’re a "people person" and an excellent communicator who naturally builds good relations.
• You pay attention to details, simultaneously knowing the importance of speed as the company moves quickly ahead.

Experience is great, but what we really look for is drive, intelligence, and integrity. So even if you don’t tick every box, please consider applying if you feel you’re the kind of person described above!