Marketing Specialist
As a member of Bolt Hungary’s Marketing team, the Marketing Specialist will be responsible for developing a cohesive online marketing and communications strategy across our products, to help drive brand sentiment, acquisition and engagement.
Please note that this position is procured by a third party representing a local partner. Bolt Group companies are not involved in the recruitment process
About us
With over 150 million customers in 45+ countries, Bolt is one of the fastest-growing tech companies in Europe and Africa. And it's all thanks to our people.
We believe in creating an inclusive environment where everyone is welcome, regardless of race, colour, religion, gender identity, sexual orientation, national origin, age, or disability.
Our ultimate goal is to make cities for people, not cars, and we need your help to achieve this mission!
About the role
Your daily adventures will include:
- Grow and maintain Bolt’s social media channels daily across all platforms
- Developing and implementing positioning, messaging, and competitive differentiation to drive customer acquisition, and increase market share
- Find opportunities for our existing social media channels, as well as explore new channels
- Write social copy in the voice and personality of Bolt targeting our audiences
- Overseeing social media content calendar for Facebook and Instagram: define and manage the implementation of social media presence on all corresponding channels (Facebook, Instagram and TikTok)
- Partner closely with our internal teams and agency partners to deliver content and programming built for social; ensure all work aligns with the brand’s visual aesthetic and tone of voice
- Develop influencer programs, social contests, and consumer giveaways
- Take a data-driven approach to test and iterate on social content to improve engagement
- Monitor and analyze conversations across key social media channels to prepare monthly reports to update the business on insights and opportunities
About you:
- 2-3 years of work experience developing and delivering on the digital marketing strategy in the consumer or technology sector
- 2-3 years of work experience developing and delivering on the digital marketing strategy in the consumer or technology sector
- BSc in Marketing, Economics or related field
- Strong grasp of current digital marketing tools and strategies. Hands on experience with SEO, web traffic and social media metrics
- Proven experience in content marketing, preferably in b2b
- Strong understanding of data analytics and measuring the ROI of online marketing initiatives, proficiency in making decisions relying on data. Solid grasp of statistics and demonstrated experience with analytical tools
- Experience designing long term roadmaps, defining success metrics and prioritizing initiatives
- Strategic thinker, capable of seeing the big picture with the ability to break down large problems and understand the analytical details, also execute end-to-end
- Fluency in English and Hungarian
- Comfort with dealing with ambiguity, complexity and working within a fast-paced, entrepreneurial, and matrixed environment
- Deep personal accountability for great performance and passion to achieve business targets
- Willingness to learn and explore best practices inside and outside the company
Experience is great, but what we really look for is drive, intelligence, and integrity. So even if you don’t tick every box, please consider applying if you feel you’re the kind of person described above!
Become part of our Marketing team
Working closely with the Product and Operations teams, our Marketing team is responsible for bringing the Bolt brand to life. From managing media coverage and ensuring the visibility and consistency of our brand all over the globe to user acquisition and retention — the marketing team covers all bases.
Why you’ll love it here:
- Play a direct role in shaping the future of mobility.
- Work in fast-moving autonomous teams with some of the smartest people in the world.
- Accelerate your professional growth with unique career opportunities.
- Enjoy various team events to get to know your colleagues.
*Some perks may differ depending on your location.