“Let our scars fall in love.” ~Galway Kinnell
It is possible to reveal our extreme flaws and vulnerabilities that we will be accepted more or less as we are. While TV romance gives a pre-packed package of what love should and shouldn’t be, the reality is that love gives us a glimpse on someone else flaws. In anycase, we can love and be loved freely knowing that we are not under pressure to prove our status.
For Valentines this year, our intent is to build a campaign that allows people to explore love in its broadest form. By giving people permission to share the flaws of their loved ones (siblings, parents, couples, besties) in a way that is almost indulgent, they can explore love in its entirety: including the things about the people they love that they don’t necessarily like.
I love you, but… is a campaign that honours that one special person, letting them know that you love them unconditionally, flaws and all, you see them in 7D!
It’s Simple
How To Participate?
- Social media users would share their entry (picture or video) using the hashtag #ILoveYouButKE and tag @Taxify_Ke.
- Explain in the caption or a video what they don’t like about a person they love for a chance to win a Valentine’s Day dinner experience on 14 February with that person.
- The best 20 entries would be invited be invited to a special Valentines day dinner experience of with their loved one and our celebrity couples.
So what are you waiting for? Share your entries now!