Oct 23, 2023
Doner kebabs and shawarmas are among the Azerbaijanis’ favourites — they’re delicious, nutritious, and perfect for a quick meal on the go.
Even though these dishes are famous and available in many locations, BIR-IKI Doner stood out and became one of Azerbaijan’s top doner kebab spots.
“In 2014, we started with a single small venue. Fast forward to 2023, and we now proudly operate 11 branches across the city.”
Laman Khalili, Marketing Director of BIR-IKI Doner
According to Laman, various key factors contributed to this remarkable growth.
“Quality food is our top priority. But, achieving that quality wouldn’t be possible without our hardworking team, some of whom have been with us since the beginning.”
Another essential factor in the restaurant’s growth was its partnership with Bolt Food.
Today, we’ll explore how joining the Bolt Food platform has contributed to BIR-IKI Doner’s success.
BIR-IKI Doner’s central concept is to bring friends and family together over quality food.
But, they soon realised that because of busy schedules, not everyone had the time to visit their restaurant whenever they craved a doner kebab.
This motivated them to explore delivery services — not only to better serve their existing customers but also to reach new ones.
Bolt Food turned out to be the perfect platform for their needs.
“The platform’s simplicity and functionality, courier availability, and professional support team were the main reasons we chose Bolt Food.”
Shortly after BIR-IKI Doner introduced delivery, they found the perfect way to meet the growing demand. They started several dark kitchens focusing solely on deliveries and takeaways without serving walk-in customers.
“Thanks to Bolt Food, we can efficiently handle deliveries and run our dark kitchens with reduced operational costs.”
BIR-IKI Doner uses Bolt Food’s Partner Portal to reach more hungry customers and grow sales by launching promotional campaigns and discounts:
“We regularly create promotional campaigns using the Partner Portal. This motivates thousands of our customers to order and enjoy our food.”
These promotion types are easily customisable to suit different business needs.
Offering free delivery to new customers can be a cost-effective way to boost sales by 30%, while menu-wide discounts for all customers can double sales, but at a higher cost.
With the Partner Portal, BIR-IKI Doner measures the effectiveness of its marketing campaigns and gains access to:
“On the portal, it’s easy to navigate through summaries, reports, and ratings. The system tracks customer feedback and comments, enabling us to analyse every guest’s opinion and continuously improve.”
With the Partner Portal, restaurant managers can also conveniently adjust:
“The Partner Portal is also a great tool for editing menus and operating hours whenever we need to.”
The partnership with Bolt Food enabled BIR-IKI Doner to reach the broader Bolt audience — the most popular ride-hailing app in Azerbaijan.
Cross-promoting Bolt Food to Bolt users through push notifications or emails helps restaurants like BIR-IKI Doner grow their client base and sales.
“Thanks to Bolt Food, we’ve increased our customer base by ~40% in the first 6 months.”
For BIR-IKI Doner, Bolt Food is more than just a delivery service.
“It’s a significant marketplace that helps us grow audience and brand awareness.”
While seizing new opportunities and reaching more customers is crucial, it’s also essential to have access to insightful analytics of the current landscape.
“We strongly recommend partnering with Bolt Food to boost order numbers and understand customer needs better.”
Take the next step in restaurant success — partner with Bolt Food.
