Realising that not all customers had the time to visit the restaurant, BIR-IKI Doner partnered with Bolt Food.
The partnership opened doors to a broader audience, including Bolt users, the most popular ride-hailing app in Azerbaijan.
Thanks to Bolt Food, BIR-IKI Doner grew its customer base by ~40% in the first 6 months of cooperation.
The restaurant also uses Bolt Food’s Partner Portal to measure vital metrics, assess marketing strategies and discover customer needs.

Doner kebabs and shawarmas are among the Azerbaijanis’ favourites — they’re delicious, nutritious, and perfect for a quick meal on the go.

Even though these dishes are famous and available in many locations, BIR-IKI Doner stood out and became one of Azerbaijan’s top doner kebab spots.

BIR-IKI Doner

“In 2014, we started with a single small venue. Fast forward to 2023, and we now proudly operate 11 branches across the city.”
Laman Khalili Marketing Director of BIR-IKI Doner

According to Laman, various key factors contributed to this remarkable growth.

“Quality food is our top priority. But, achieving that quality wouldn’t be possible without our hardworking team, some of whom have been with us since the beginning.”

Another essential factor in the restaurant’s growth was its partnership with Bolt Food.

Today, we’ll explore how joining the Bolt Food platform has contributed to BIR-IKI Doner’s success.

Embracing delivery

BIR-IKI Doner’s central concept is to bring friends and family together over quality food.

But, they soon realised that because of busy schedules, not everyone had the time to visit their restaurant whenever they craved a doner kebab.

This motivated them to explore delivery services — not only to better serve their existing customers but also to reach new ones.

Bolt Food turned out to be the perfect platform for their needs.

“The platform’s simplicity and functionality, courier availability, and professional support team were the main reasons we chose Bolt Food.”

Shortly after BIR-IKI Doner introduced delivery, they found the perfect way to meet the growing demand. They started several dark kitchens focusing solely on deliveries and takeaways without serving walk-in customers.

“Thanks to Bolt Food, we can efficiently handle deliveries and run our dark kitchens with reduced operational costs.”

Promotions and performance metrics

BIR-IKI promotions

The image is for illustration purposes.

BIR-IKI Doner uses Bolt Food’s Partner Portal to reach more hungry customers and grow sales by launching promotional campaigns and discounts:

On all menu items.
On specific items from the menu.
On the delivery fee.

“We regularly create promotional campaigns using the Partner Portal. This motivates thousands of our customers to order and enjoy our food.”

BIR-IKI’s discount offer post on Bolt Food’s Facebook.

These promotion types are easily customisable to suit different business needs.

Offering free delivery to new customers can be a cost-effective way to boost sales by 30%, while menu-wide discounts for all customers can double sales, but at a higher cost.

With the Partner Portal, BIR-IKI Doner measures the effectiveness of its marketing campaigns and gains access to:

The number of new users making their first order at the restaurant.
The average amount spent without discounts.
The total value of all orders, including VAT and excluding the delivery fee.
The percentage of customers who placed an order after viewing their restaurant profile on the app.

BIR-IKI metrics

The image is for illustration purposes.

“On the portal, it’s easy to navigate through summaries, reports, and ratings. The system tracks customer feedback and comments, enabling us to analyse every guest’s opinion and continuously improve.”

With the Partner Portal, restaurant managers can also conveniently adjust:

Location operating hours.
Items availability and descriptions.
Translation into multiple languages.

BIR-IKI hours

The image is for illustration purposes.

“The Partner Portal is also a great tool for editing menus and operating hours whenever we need to.”

Growth beyond Bolt Food

The partnership with Bolt Food enabled BIR-IKI Doner to reach the broader Bolt audience — the most popular ride-hailing app in Azerbaijan.

Cross-promoting Bolt Food to Bolt users through push notifications or emails helps restaurants like BIR-IKI Doner grow their client base and sales.

“Thanks to Bolt Food, we’ve increased our customer base by ~40% in the first 6 months.”

Insightful marketplace, reliable partnership

For BIR-IKI Doner, Bolt Food is more than just a delivery service.

“It’s a significant marketplace that helps us grow audience and brand awareness.”

While seizing new opportunities and reaching more customers is crucial, it’s also essential to have access to insightful analytics of the current landscape.

“We strongly recommend partnering with Bolt Food to boost order numbers and understand customer needs better.”

Take the next step in restaurant success — partner with Bolt Food.

How BIR-IKI Doner learns about customer preferences with Bolt Food

Increase your restaurant sales with Bolt Food

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