Oct 5, 2023
Azerbaijani cuisine is known for its rich and flavourful dishes starring all kinds of meat — grilled, roasted, baked, and many more. You’ll find many restaurants throughout the country offering a variety of delicious meat dishes.
One such place is Dinehall, which opened in 2020.
Dinehall quickly became famous among locals with its delicious kebabs, steaks, and other offerings. Yet, one dish was consistently the most popular — their signature burger.
Dinehall recognised its audience’s passion for fast casual dining and love for burgers — and decided to open a separate burger establishment, Dineburger.
This decision proved wise, as Dineburger now has 4 restaurants across Baku, the Azerbaijani capital. And one of the critical elements of this success is the food quality.
“Our burgers are made with only the freshest, highest-quality meats, homemade bread, and carefully selected ingredients. That’s why our customers describe Dineburger as ‘restaurant-quality fast food’. This catchphrase has become so popular that we use it as a slogan in marketing campaigns.”
Ruslan Aliyev, CEO, Dineburger
Today, Dineburger is receiving numerous franchise requests. And they’re fully prepared for full-scale expansion.
In this case study, Ruslan Aliyev, the CEO of Dineburger, discusses Bolt Food’s critical role in Dineburger’s growth and why they continue to rely on the platform to achieve their future goals.
Initially, Dineburger’s management believed offering exceptional dining experiences and top-notch service would attract enough customers for business growth.
Still, despite quality and service being essential, today’s competitive restaurant industry demands more.
Shortly after launching, they noticed that they weren’t achieving the success they had hoped for.
“We were facing the challenging post-pandemic landscape and a lack of brand recognition.”
Fortunately, their marketing partner, with expertise in online channels, recommended Dineburger to partner with Bolt Food to increase visibility and boost sales.
According to Ruslan, this turned out to be a brilliant move.
“Bolt Food opened up new opportunities for us.”
Once Dineburger joined Bolt Food, they significantly increased sales in all restaurants.
“Our locations receive at least 50% of their revenue through the app. For most of our sites, Bolt Food orders surpass offline orders.
Dineburger, impressed by the sales results, decided to strengthen the partnership.
One of Bolt Food’s primary goals is to help our partner restaurants grow their sales by collaborating on diverse marketing initiatives and promoting our partners through our social channels.
Dinebruger’s discount offer post on Bolt Food’s Facebook.
“Working closely with the Bolt Food team, we enriched our digital marketing with more campaigns and commercials. As a result, our sales skyrocketed!”
These digital campaigns and a presence on the Bolt Food platform have significantly grown their customer base.
“Thanks to Bolt Food, our customer base has increased by 5x. Many clients first tried our food through the Bolt Food platform.”
Dineburger uses Bolt Food’s Partner Portal to track and improve performance by accessing performance analytics, launching promo campaigns, adjusting offerings availability, and updating menus.
“The insights we get from the portal are priceless — they help us identify areas where we can improve and make informed decisions. This process aligns with our core principle: measure, analyse, and take action.”
With the partner portal, Dineburger can measure:
However, it’s not just about measuring. It’s more about taking action based on insightful data.
Based on their findings, Dineburger offers discounts on their menu or delivery through Bolt Food’s promotional tools to increase sales further.
The image is for illustration purposes.
On a global average, restaurants using the Partner Portal promotions see a 30–100% sales boost.
Our account managers also provide thorough recommendations regarding promotional campaigns to ensure the best return on investment (ROI).
“As our partner, Bolt Food supports us even more than we expect. They provide valuable advice to help us grow our business.”
Dineburger views its current growth as just the beginning, with a broader vision of how Bolt Food can help them achieve even greater success.
“The Bolt Food platform is an excellent way to reach customers we might not have reached otherwise. And the app keeps getting better with each update.”
If you’re a restaurant owner, follow the example of Dineburger. Join Bolt Food today to attract more customers and increase sales!
