Head of Growth Analytics
We are looking for an experienced Head of Growth Analytics to help us optimize and scale our ride-hailing growth strategy in 45 countries. The role requires a strategic thinker and analytical mindset with exceptional stakeholder management and communication skills to ensure alignment and swift execution. You will understand how to effectively build, motivate, and manage a large team to fulfill these objectives.
Location: Tallinn, EstoniaView all roles
About us
We believe in creating an inclusive environment where everyone is welcome, regardless of race, colour, religion, gender identity, sexual orientation, age, or disability.Our ultimate goal is to make cities for people, not cars, and we need your help to achieve this mission!
About the role
As the Head of Growth Analytics for Rides, you will play a key role in identifying and executing growth opportunities, whilst managing the efficiency of the vertical’s incentives budget. You will be the strategic partner for regional management of our Rides vertical as well as executive leadership to guide the development of local marketplace strategy and growth of customers through their lifecycle.
What you can expect
Main tasks and responsibilities:
Budget ownership and P&L responsibility - Ownership of the global incentives budget for our ridehailing vertical, where you will be involved in providing recommendations for growth targets and making decisions for the re-allocation of that budget in order to maximise efficiency of our incentives spend and meet financial targets.
Roadmap Development & Local Optimisation - Collaborate with our Growth Strategy, Rides Pricing and Incentives Product teams to design our long term roadmap for Incentives and Growth in Rides. This should involve user lifecycle management, segmentation, incentives designs and marketplace pricing. You will be responsible for deploying these playbooks across all markets and identifying opportunities for localisation or further improvement of our playbooks.
Reporting & insights - As a champion of growth efficiency in Rides, you will establish a clear understanding of the most impactful marketplace actions and growth opportunities at a local and global level. You will share insights with key stakeholders and take a customer first approach to define actions, prioritise opportunities and measure impact.
Team management - Lead a large team of 20+ growth analysts, setting the culture within the Growth Analytics team for Rides and ensuring we hire, retain and grow top quality talent. This includes setting performance objectives, leading performance management processes, and making organisational decisions.
Process design - Standardise growth analytics processes acros our Rides team, in particular marketplace reporting, campaigns deployment and local pricing decisions. Work with your team to identify the biggest opportunities in processes and tooling to improve the efficiency of output, escalating to other teams to ensure their prioritisation.
Stakeholder management - Use your amazing stakeholder management and communication skills to handle expectations and execute strategic decisions together with senior management in HQ and at a local level.
What we expect
About you:
BSc in Mathematics, Economics, Statistics or Business related field.
At least 8 years experience in marketing, growth, incentives and/or customer analytics in a fast-paced tech environment.
At least 3 years experience building and managing a high-performing analytics team.
Experience in consulting, pricing & incentives strategy, growth and/or marketplace sector is extremely desirable.
Solid grasp of statistics and demonstrated experience with A/B testing. Experience with other experimentation techniques is a plus but not required.
Experience with analytical tools, such as SQL, excel and data visualisation tools (e.g. Tableau, Power BI or Looker). Experience with Python or R is a plus.
Experience is great, but what we really look for is drive, intelligence, and integrity. So even if you don’t tick every box, please consider applying if you feel you’re the kind of person described above!
Become part of our Data Analytics team
Why you’ll love it here:
Play a direct role in shaping the future of mobility.
Impact millions of customers and partners in 500+ cities across 45 countries.
Work in fast-moving autonomous teams with some of the smartest people in the world.
Accelerate your professional growth with unique career opportunities.
Get a rewarding salary and stock option package that lets you focus on doing your best work.
Enjoy the flexibility of working in a hybrid mode.
Take care of your physical and mental health with our wellness perks.
*Some perks may differ depending on your location.
