Head of Business Marketing (Temp)

We are looking for a Head of Bolt Business Marketing, who will be responsible for leading the B2B marketing strategy. Head of Marketing is responsible for defining and implementing the B2B marketing plan, managing Bolt Business marketing team, and budget allocation to meet the business objectives. Promoting transparency through regular reporting and managing relationships with cross-teams internal and external stakeholders. The role is open on temporary basis but you will be working closely with our Marketing, Product, and Operations teams to plan and implement marketing campaigns to acquire, engage, and retain new Bolt Business customers. We’re looking for someone with a strong ambition to move things forward while being curious to uncover new high-ROI channels and drive B2B initiatives to engage thousands of people. It’s an exciting once-in-a-lifetime opportunity to be directly impacting our business growth by creating new global processes and launching new marketing campaigns.Location: Tallinn, Estonia

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Main tasks and responsibilities:

Oversee the global Bolt Business marketing strategy, including budgeting and opportunity-specific planning.
Work on ABM initiatives, test and validate go to market strategies and optimise funnel.
Steer high quality impactful marketing campaigns - with well known B2B levers and specific high ROI channel targeting.
Comprehend and analyse marketing data and analytics, to interpret and steer spend & overarching strategy towards high value opportunities.
Project-manage and steer lifecycle comms, focusing on low conversion points and interpreting data to steer team work effort and maximise ROI.
Feed into product and web, on marketing opportunities, conversion gaps and upsell opportunities.
Manage B4B marketing budget and hold accountability for ROI and spend maximisation.
Lead and steer local market initiatives and campaigns, work with local reps to support market specific activities.
Drive and steer marketing team resources (content/ads/lifecycle) with clear direction and feedback, to improve B2B relevance and timely delivery of projects/initiatives.
Work with outsourced and in-house teams to deliver impactful B2B content, campaigns, sales support materials and projects to drive growth and acquisition.
Work on loyalty, acquisition and activation campaigns to grow and retain our userbase.
Manage and optimise marketing driven inbound lead generation, build a robust acquisition strategy that dovetails with sales & life cycle touchpoints.
Optimize lifecycle and conversion opportunities for inbound leads, sign-ups and existing users.
Main tasks and responsibilities:

About you:

6+ years experience in digital marketing
Experience with B2B online user acquisition and ABM (Account-Based Marketing)
Experience in identifying new business opportunities, building business cases, navigating key external stakeholders and bringing new business opportunities to life
Experience with various marketing activities, including performance marketing, social media, copywriting, email communications
Solid knowledge of Excel/ Google Sheets or similar tools
Marketing KPIs proficiency (e.g. CPM, CPC, CPI, cLTV, ROI)
Data-driven and customer-centric approach to tracking and analyzing campaign results
Strong self-starter, get-things-done attitude, and good collaboration skills
Excellent communication and copywriting skills in English
About you:

Apply now and join us to make cities for people, not cars.

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