Lifecycle Marketing Coordinator, Rides

We are looking for a Lifecycle Marketing Coordinator to help expand the Lifecycle strategy by implementing email, in-app and push messaging campaigns to engage with our users.Locations: Tallinn, Estonia | Bucharest, Romania

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About the role

As a Lifecycle Marketing Coordinator you will work closely with our Marketing, Expansion & Product Teams, you’ll be helping to expand the Lifecycle strategy by implementing email, in-app and push messaging campaigns to engage with our users. This role is a good fit for someone with an understanding of user lifecycle, strong communication skills and high attention to detail

Main tasks and responsibilities:

With the help of the Lifecycle Marketing team, support the performance of over 2000 automated messages by setting up the campaigns, editing the copy, visuals, and target audiences
Draft, localize and implement new lifecycle messaging campaigns for active, passive, and churned users for assigned product line
Work closely with 30+ local teams to support sending market-specific and global ad-hoc communications
Debug and optimize active communication campaigns to ensure its best performance
Analyse existing communications and implement new messaging campaigns for active and churned users
Main tasks and responsibilities:

About you:

At least 1 year of experience working in marketing, product, or a similar field
An understanding of user lifecycle and high interest in developing the knowledge further
Excellent English copywriting skills
High attention to detail and ability to focus and prioritise
Experience with lifecycle/email campaigns and communicating to large audiences is beneficial
Experience with customer engagement tools (Leanplum, Braze, Intercom, etc) is a plus

Experience is great, but what we really look for is drive, intelligence, and integrity. So even if you don’t tick every box, please consider applying!

About you:

Apply now and join us to make cities for people, not cars.

We can only offer relocation and visa support to Tallinn
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Become part of our Marketing team

*Some perks may differ depending on your location.

Why you’ll love it here:

The Marketing team is responsible for bringing the Bolt brand to life. From managing media coverage and ensuring the visibility and consistency of our brand to user acquisition and retention, the team covers all bases.

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Play a direct role in shaping the future of mobility. Impact millions of customers and partners in 500+ cities across 45 countries. Work in fast-moving autonomous teams with some of the smartest people in the world. Accelerate your professional growth with unique career opportunities.

Get a rewarding salary and stock option package that lets you focus on doing your best work. Enjoy the flexibility of working in a hybrid mode. Take care of your physical and mental health with our wellness perks. Enjoy the flexibility of working in a hybrid mode with a minimum of 2 days in the office each week to foster strong connections and teamwork.

About us

With over 200 million customers in 50+ countries, Bolt is one of the fastest-growing tech companies in Europe and Africa. And it's all thanks to our people.

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We believe in creating an inclusive environment where everyone is welcome, regardless of race, colour, religion, gender identity, sexual orientation, age, or disability.

Our ultimate goal is to make cities for people, not cars, and we need your help to achieve this mission!

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