Senior Operations Specialist (Driver Engagement and Growth - Communications and CRM)

We’re looking for a Senior Operations Specialist (Driver Engagement and Growth - Communications and CRM) to support in raising awareness and adoption of Bolt and increase engagement among our driver community. This is a hands-on and impact-focused role where you’ll be responsible for the strategy, planning and execution with drivers across multiple channels and be expected to operate with agility and independence. You’ll collaborate with local ops, local marketing and central marketing specialist teams to shape and execute end-to-end communication strategies and campaigns tailored specifically for our drivers across social media, WhatsApp, email, and in-person activations at local hubs.Location: London, United Kingdom

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About the role

As the Senior Operations Specialist for Driver Communication and Engagement, you will: Drive awareness and adoption through targeted communications during driver-facing product and feature launches. Build and maintain driver engagement, education and loyalty through consistent, localised, multichannel communication. Own our driver comms strategy, planning and execution, coordinating across teams for content and channels to drive impact and improve performance.

Main tasks and responsibilities:

Collaborate with Central, Local Ops and Local Marketing in rolling out comms plans for new product and feature launches tailored to our driver audience.
Collaborate with Central, Local Ops and Local Marketing in rolling out comms plans for new product and feature launches tailored to our driver audience.
Lead and develop a communications strategy, plan and calendar to achieve quarterly and monthly marketplace objectives for driver engagement and growth.
Draft and distribute clear, compliant driver communications related to legal, regulatory, and policy updates, ensuring timely delivery and alignment with local and regional requirements.
Ensure high adoption rates by providing clear, persuasive and timely messaging.
Manage day-to-day communications to drivers across channels.
Create segmented campaigns working with our Lifecycle Teams based on driver lifecycle (onboarding, active, inactive, etc.).
Continuously test and iterate on content formats, message timing, and delivery channels to optimise targeted campaigns.
Coordinating with Local Marketing, Marketing and Legal team, create and adapt engaging and compliant content across all touchpoints - digital, social, and physical (e.g. hub posters, flyers).
Create digital content from social videos to newsletter copy and assets.
Maintain campaign calendars and ensure a consistent tone of voice, brand alignment and compliance across all channels.
Build trust and a sense of community with the driver base through consistent, clear, transparent and engaging communication.
Support the execution of on-the-ground driver engagement campaigns and initiatives.
Collaborate with operations teams to gather feedback from drivers and iterate communication strategies accordingly.
Measure the success of all communications and campaigns through data-driven reporting.
Track and report on key metrics (reach, engagement, conversions) and apply learnings to future plans.
Main tasks and responsibilities:

About you:

3 years+ experience in content creation, communications, engagement and social marketing, and campaigns.
Experience with similar audiences, community building and/or marketplace environments (e.g. gig economy, platforms, logistics, mobility) a strong plus.
Comfortable creating your own social video content.
Hands-on experience with Braze, Mailchimp and Clever tap as well as managing and monitoring social/digital channels (WhatsApp, Facebook groups, email, etc.).
Excellent copywriting skills and ability to adapt tone for different segments and platforms.
Familiar with performance tracking, campaign reporting, and insight generation.
At Bolt, using AI daily is a baseline expectation for everyone. If there’s a faster, smarter way to do your work, we expect you to find it. You’re still responsible for the output, so the standard stays high when using AI tools. Experience is valuable, but what we really look for is drive, intelligence, and integrity — so if you don’t tick every box, apply anyway.
About you:

Apply now and join us to make cities for people, not cars.

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