Senior Content Designer, Incentives

We're looking for an experienced content designer to join our Inventives team. By crafting clear, concise, and user-friendly copy — across both traditional UI and AI-powered experiences — you'll help to ensure that every bit of content and information contributes to a seamless and enjoyable experience for the millions of people who use our products. This role is based in Tallinn, with relocation support available. We may also consider exceptional candidates based in Berlin, where parts of our Incentives and Bolt Plus teams are located.Location: Tallinn, Estonia

View all roles
Apply now

About the role

As a Senior Content Designer, your primary scope will be to design UX text and content for our digital experiences to help users navigate our products. You’ll be working together with designers, product managers, and developers to create user-centric in-app or web microcopy for onboarding, feature naming, checkout flows, promotions, error messages, instructional materials, and more. You'll also contribute to our growing AI support and conversational experiences — writing and refining system prompts, designing conversation flows, and shaping the voice of AI-powered touchpoints alongside our support engineering team. Your success in this role is shaped by your ability to build strong partnerships with stakeholders from diverse domains and functional backgrounds to influence their strategies and decision-making processes.

Main tasks and responsibilities:

Crafting and iterating copy to optimise user comprehension and engagement while ensuring alignment with our Product Style Guide.
Designing conversational and AI-driven experiences, including writing and refining system prompts for support and in-product AI features.
Conducting audits and research to identify opportunities and drive consistency across our products.
Creating and maintaining best-practice documentation and guidelines for product managers and designers.
Staying up-to-date with current best practices in UX content, conversation design, and prompt engineering.
Partnering with user researchers, product managers, engineers, and other stakeholders to grasp user needs, project requirements, and limitations.
Main tasks and responsibilities:

About you:

You have experience as a senior content designer or UX writer, preferably in a fast-paced technology or internet-based company. You have a proven track record of shipping digital products that serve millions of users.
You have a strong portfolio showcasing a range of writing samples for mobile and web platforms, including (but not limited to): user interface copy, microcopy, information architecture, conversation design, direct or transactional emails, etc.
Experience designing for campaigns, subscriptions, loyalty programs, and gamified experiences is a strong plus.
You're an expert at using Figma, agile software like Jira and Confluence, usability testing tools, and have worked with localisation teams.
You're a creative person who takes the initiative to find solutions to problems. You take ownership over your work, have exceptional collaboration skills, and have a strong record of working with cross-functional teams and influencing stakeholders effectively.
You have an outstanding command of English grammar and spelling and communicate fluently in English.
At Bolt, using AI daily is a baseline expectation for everyone. If there’s a faster, smarter way to do your work, we expect you to find it. You’re still responsible for the output, so the standard stays high when using AI tools. Experience is valuable, but what we really look for is drive, intelligence, and integrity — so if you don’t tick every box, apply anyway.
About you:

Apply now and join us to make cities for people, not cars.

Upload your CV
Drop files here to uploador choose from your device
Supported formats: .pdf, .docx (max. file size 5MB)
By responding, you consent to Bolt processing your disability data in accordance with our Privacy Notice.
Continue to survey

Fill in our Demographic Survey

Please help Bolt’s diversity and inclusion efforts by completing our voluntary demographic survey.
Question 1/5
Your answers are anonymous and not linked to your application. By responding, you consent to Bolt processing your demographic data in accordance with our Privacy Notice.
AI Disclaimer: We use Greenhouse's AI-powered Talent Matching tool to compare your application against our job requirements.

Become part of our Product and Design team

*Some perks may differ depending on your location.

Why you’ll love it here:

Bolt’s Product and Design teams tackle everyday challenges at scale. From rides to food to rentals, we turn complex problems into simple, useful solutions that make cities for people, not cars. The work is fast, collaborative, and full of opportunities to learn, grow, and shape urban life for millions.
View team
Play a direct role in shaping the future of mobility. Impact millions of customers and partners in 600+ cities across 50+ countries. Work in fast-moving autonomous teams with some of the smartest people in the world. Accelerate your professional growth with unique career opportunities.
Get a rewarding salary and stock option package that lets you focus on doing your best work. Enjoy the flexibility of working in a hybrid mode with a minimum of 3 days in the office each week to foster strong connections and teamwork. Take care of your physical and mental health with our wellness perks. Relocation support available for candidates based in Tallinn.

About us

With over 200 million customers in 50+ countries, Bolt is one of the fastest-growing tech companies in Europe and Africa. And it's all thanks to our people.
Learn more
We believe in creating an inclusive environment where everyone is welcome, regardless of race, colour, religion, gender identity, sexual orientation, age, or disability.
Our ultimate goal is to make cities for people, not cars, and we need your help to achieve this mission!

Quick links

View all 260+ open roles
Bolt office building