B2B Demand Generation Specialist
We’re looking for an experienced B2B Demand Generation Specialist to support the delivery of top-of-funnel lead generation for Bolt Business across key European markets.
Location: Lisbon, PortugalView all roles
About the role
As a Demand Generation Specialist, you will support the planning and execution of marketing initiatives that raise awareness and generate leads for Bolt Business. You’ll work closely with the Senior Demand Generation Manager, regional sales teams, and external partners to deliver campaigns that align with our commercial objectives.
What you can expect
Main tasks and responsibilities:
Plan and execute B2B marketing campaigns across priority European markets to drive lead generation and brand visibility.
Use Salesforce (or similar CRM tools) to manage leads, track campaign performance, and ensure a smooth marketing-to-sales handover.
Coordinate with internal teams and external agencies to deliver campaign assets, ABM initiatives, and local activations.
Support events and activations — managing logistics, communications, and follow-up.
Create and localise marketing materials in line with brand guidelines and market needs.
Monitor and report on campaign performance, sharing insights to optimise results and maintain sales enablement resources.
What we expect
About you:
Experience is great, but what we really look for is drive, intelligence, and integrity. So even if you don’t tick every box, please consider applying!
2+ years of experience in B2B marketing, ideally in demand generation, campaigns, or marketing operations.
Hands-on experience with CRM systems (Salesforce preferred) and lead management processes.
Solid understanding of B2B marketing principles including ABM and lead nurturing.
Strong project management and organisational skills, with attention to detail.
Proactive and resourceful, able to work independently in a fast-paced environment.
Excellent communication and collaboration skills to partner across teams and markets.
Apply now and join us to make cities for people, not cars.
Become part of our Business Operations team
Why you’ll love it here:
Play a direct role in shaping the future of mobility.
Impact millions of customers and partners in 600+ cities across 50 countries.
Work in fast-moving autonomous teams with some of the smartest people in the world.
Accelerate your professional growth with unique career opportunities.
Get a rewarding salary and stock option package that lets you focus on doing your best work.
Enjoy the flexibility of working in a hybrid mode with a minimum of 3 days in the office each week to foster strong connections and teamwork.
Take care of your physical and mental health with our wellness perks.
*Some perks may differ depending on your location.About us
We believe in creating an inclusive environment where everyone is welcome, regardless of race, colour, religion, gender identity, sexual orientation, age, or disability.Our ultimate goal is to make cities for people, not cars, and we need your help to achieve this mission!
