As a Senior Data Analyst in the Global Marketing team , you’ll be responsible for making sure we’re making the best decisions. You'll work closely with our teams to measure the impact of millions of advertising euros and billions of marketing communication touchpoints, to identify tactics and strategies that have the highest incremental performance, and to recommend to our global and local teams serving the 30+ countries the best ways to spend their time and budgets. We're looking for someone who proactively identifies problems before they're assigned, owns the analytical agenda end-to-end, and brings structure and direction to the teams they work with. You'll need the confidence to productively challenge senior stakeholders to set priorities, not just respond to them. In your job, you'll be working closely with our marketing and business management teams as well as our industry partners (Google, Meta, TikTok, etc.) Main tasks and responsibilities: Conduct in-depth analyses of marketing investments to recommend optimal budget allocations across channels, markets, and specific campaigns, following existing frameworks. Develop incrementality testing roadmaps across paid and owned channels (emails, push etc.) together with channel owners across Rider and Driver user types. Design data-driven operational playbooks and strategic frameworks that lead to a step change in marketing performance at scale. Collaborate with marketing specialists and managers to independently design and analyse A/B tests for marketing communication initiatives. Provide analytical insights and recommendations to marketing teams and leadership to support day-to-day operations, business reviews, and strategic decision-making. Proactively surface problems and opportunities that stakeholders haven't yet identified, bringing your own analytical agenda to the team, not just responding to requests.
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