Delivery

The Delivery Marketplace teams deal with multi-actor interactions by owning horizontal layers of ownership applicable across all delivery actors. These include timing information, demand and supply balancing between couriers and eaters, pricing for delivery fees, and orchestration of actor movements and actions across the city.

Marketplace Timing This team computes an initial Estimated Time of Arrival even before the user places the order. This enables them to compare Value Propositions across various Restaurants. Once an order is placed, they keep the customer updated with the most recent ETA based on ongoing events. Marketplace Demand and Supply Balancing Wherever there is an imbalance, this team kicks in to bring things to equilibrium. If an excessive number of orders overpowers our delivery capacity, they utilise dynamic pricing, which temporarily increases delivery fees to make it less attractive for the eaters to place new orders in the next few minutes. On the courier side, they start grouping orders to allow the courier to carry multiple orders simultaneously. Marketplace Pricing This team owns non-menu pricing fees like delivery, small orders, and service fees. On the technical side, they use elasticity A/B tests and other methods to ensure we have the proper rigour in determining optimal pricing from an algorithmic perspective, but at the same time, they keep in mind a long-term orientation towards customer satisfaction and retention. Marketplace Orchestration This team picks the best courier to assign to an incoming order with the help of courier queues, probabilistic behaviour estimations, and a state-of-the-art geo estimations engine, which predicts travel time using city-specific street topology in collaboration with the Geo Platform services team.