Performance Marketing Specialist
We’re looking for a Performance Marketing Specialist to help Bolt grow their user base across Rides vertical.
Please note that this is a maternity cover fixed-term contract role for 9 months.
Location: Tallinn, EstoniaView all roles
About us
We believe in creating an inclusive environment where everyone is welcome, regardless of race, colour, religion, gender identity, sexual orientation, age, or disability.Our ultimate goal is to make cities for people, not cars, and we need your help to achieve this mission!
About the role
As a performance marketing specialist, you will be working with the ads team on supporting Bolt’s growth in existing and new markets, working across one of our core sub-verticals - Rides. Your goal will be to make sure that Meta our ad campaigns are set up, and optimised to best practice, while performance is monitored and continuously improved.
You will also be working closely with various stakeholders - design team, local marketing, marketing technology & analytics. This role will require you to be an autonomous thinker & come up with ideas for tests & process improvements.
What you can expect
Main tasks and responsibilities:
Manage our Meta campaigns - that includes setup, optimisation, A/B testing, liaising with ad platform representatives, troubleshooting issues, etc.
Reporting, monitoring & documenting campaign performance.
Supporting and collaborating with the creative team on new assets development; suggesting improvements for new creatives, supporting with assets localisation and minor edits in Figma.
Liaise with the assigned ad platform's support team, proactively come up with ideas on how we can better use their resources & suggested betas/testing opportunities.
Support the manager with scoping out and executing quarterly roadmaps.
Cooperate with the wider marketing team, attend weekly meetings and help co-planning workflow.
What we expect
About you:
You have a minimum 2 years of experience in performance marketing, with a proven track record of working with any of the following channels: Meta (primary) or Google, TikTok, Snapchat (secondary).
Your knowledge of relevant tools is a bonus - e.g. GA4, Mixpanel, Appsflyer or any other 3rd party tracking tools, as well as design tools like Figma or Canva.
You have a deep understanding of the ad platform(s), ability to individually follow and learn about the latest updates or best practices.
You have problem-solving and analytical abilities.
You have a high self-drive to independently come up with ads-related initiatives, create action plans and implement them.
You have excellent communication skills.
Experience is great, but what we really look for is drive, intelligence, and integrity. So even if you don’t tick every box, please consider applying!
Become part of our Marketing team
Why you’ll love it here:
Play a direct role in shaping the future of mobility.
Impact millions of customers and partners in 600+ cities across 50+ countries.
Work in fast-moving autonomous teams with some of the smartest people in the world.
Accelerate your professional growth with unique career opportunities.
Get a rewarding salary and stock option package that lets you focus on doing your best work.
Enjoy the flexibility of working in a hybrid mode with a minimum of 2 days in the office each week to foster strong connections and teamwork.
Take care of your physical and mental health with our wellness perks.
*Some perks may differ depending on your location.
